Your rental property is nothing until you get tenants and start generating income. Of course, to get tenants, you need to advertise your rental property online. Sounds easy enough, right? Not with all the other Greater Austin rental competition out there!
Let’s look at a few things to consider when creating your online advertisement to spark interest among prospective tenants.
Focus On Your Target Market
When creating your online ad, think about who you’re marketing to and highlight the things that are important to them. For example, if you’re targeting families, talk about nearby amenities like schools, parks, and more. This will instantly reel them in and make them want to continue reading to learn more about the property.
Make sure to focus on the best features of your property and the benefits of living in your property over others on the market.
Have A Structured and Catchy Ad
Short, sweet, and to the point applies here. Here are a few items you want to make sure are included in your ad:
- Attention-Grabbing Headline (one sentence or less)
- Unit Specifics: Number of bedrooms and bathrooms, square footage, & unique features
- Features and Amenities: Highlight the best features & in-unit amenities
- Location: Where is the property located & what nearby amenities are there
- Rent, Utilities, Security Deposit: Mention monthly rent & security deposit amounts, as well as any other fees, plus the utility policy (included or not)
- Pet Policy & Restrictions: Are pets allowed? Are there other restrictions (noise, parking, smoking, etc)?
Show Your Property At Its Best
Photography is key. If you can’t have professional photos taken and take them on your own, take horizontal photos to make your property look bigger and use natural lighting whenever you can. Staging can also help as it helps prospective tenants envision themselves living in the home.
Next time you are going to post an ad online to promote your rental property, remember these ideas. If you have any questions or need recommendations, reach out to us! We are always here to help.