Tag: staging

The Benefits of Staging Your Investment Property

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While most investors might think staging their investment property isn’t worth the money, the benefits of staging can outweigh the cost. Deciding whether or not to stage your investment property is entirely up to you and your situation, but there are many pros to staging that could work in your favor in the competitive Austin real estate market.

Let’s dive into a few of the top pros to staging your investment property. 

Pro #1: Helps The Property Stand Out

Many investors aren’t utilizing staging for their investment properties, so staging yours will help you stand out among the competition. Potential tenants are more likely to look at your listing with staged photos over listings that aren’t staged because they’re more attractive and inviting, which helps them picture themselves living there. 

Pro #2: Increases The Value

Staged properties offer a more move-in-ready vibe that many potential tenants are more willing to pay for. In addition, they tend to have higher rental rates, meaning you can potentially charge tenants more money to live there. This means you could be marketing to tenants with higher incomes and higher quality tenants. 

Pro #3: Less Turnover & Vacancy Rates

Investment properties that are staged tend to attract more involved tenants who are looking for long-term rentals. Attracting this type of tenant can reduce your turnover and vacancy rates, meaning less stress on you and more money in your pocket over time. 

Pro #4: Shows You Care

Starting on a good note with tenants is huge. Taking the time to stage your investment property shows you’re willing to put in the effort to show the home in its best light. This sets you up to be viewed positively by potential tenants and shows you care about your tenants, their comfort, and the property.

If you have any questions or need ideas on how to stage your investment property, reach out to us! We would love to offer our expertise! 

How To Create An Eye-Catching Rental Property Online

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Your rental property is nothing until you get tenants and start generating income. Of course, to get tenants, you need to advertise your rental property online. Sounds easy enough, right? Not with all the other Greater Austin rental competition out there!

Let’s look at a few things to consider when creating your online advertisement to spark interest among prospective tenants.

Focus On Your Target Market

When creating your online ad, think about who you’re marketing to and highlight the things that are important to them. For example, if you’re targeting families, talk about nearby amenities like schools, parks, and more. This will instantly reel them in and make them want to continue reading to learn more about the property.

Make sure to focus on the best features of your property and the benefits of living in your property over others on the market. 

Have A Structured and Catchy Ad

Short, sweet, and to the point applies here. Here are a few items you want to make sure are included in your ad:

  • Attention-Grabbing Headline (one sentence or less)
  • Unit Specifics: Number of bedrooms and bathrooms, square footage, & unique features
  • Features and Amenities: Highlight the best features & in-unit amenities
  • Location: Where is the property located & what nearby amenities are there
  • Rent, Utilities, Security Deposit: Mention monthly rent & security deposit amounts, as well as any other fees, plus the utility policy (included or not) 
  • Pet Policy & Restrictions: Are pets allowed? Are there other restrictions (noise, parking, smoking, etc)?

Show Your Property At Its Best

Photography is key. If you can’t have professional photos taken and take them on your own, take horizontal photos to make your property look bigger and use natural lighting whenever you can. Staging can also help as it helps prospective tenants envision themselves living in the home. 

Next time you are going to post an ad online to promote your rental property, remember these ideas. If you have any questions or need recommendations, reach out to us! We are always here to help.

How To Make Your Rental Property Stand Out

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When advertising your Round Rock rental property, you want to make sure it stands out against other local rental properties. Each day your property sits empty is money out of your pocket. Here are a few tips to make sure it gets rented out quickly.

Curb Appeal

When prospective tenants are looking for rentals, they are looking online. The first pictures they see are of the exterior of the home, so you’ll want to make sure it looks nice. Make sure the weeds are pulled, the lawn is well-manicured, and trash cans are put away. You don’t need to go overboard, but small things will make a big difference. 

Staging

It’s hard to envision where the furniture will go and what the property will look like if it’s vacant – so consider staging the home to help tenants get a better idea. Avoid bringing in any personal items, but items to make the property feel more inviting that can help tenants imagine what it’s like to live there are helpful.

Repairs and Updates

Take care of your rental properties and make repairs and updates as needed. Even when you don’t have a tenant living in the property, make sure to clean regularly and make sure everything is in working condition. 

Know Your Competition

There are many rental properties in Greater Austin, and we want prospective tenants to choose yours. So make sure you do your research and know what else is out there. You can use this information to point out what’s special about your property compared to others in the area. 

 

At the end of the day, focus on what makes your property special against all others in the area. Keep it simple and do what you can to make it shine. If you have any questions or need recommendations, reach out to us!